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Your Ad Copy
Be brief, be concise, and Get To The Point. You're not writing your life story. Put your ego aside. It's not relevant. Your reader should be able to read and comprehend your first paragraph in 5 - 7 seconds. If you're lucky enough to get them that far, you have a 90% chance of getting them to read the rest of your letter. Remember, the average consumer today sorts their mail over a wastebasket and when online, the delete key is all too handy.
Ten Ways to improve your ad copy
by Scott F. Geld
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers
interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.
6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
Scott F. Geld is the Director of Marketing at Marketing Blaster, Inc., a firm dedicated to low-cost, super targeted traffic for small businesses operating on the Internet. For more information: http://www.MarketingBlaster.com |
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