What, where and how

Where to place your ads and keycodes

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What, where and how to advertise your home business

If you are intent on using free classifieds then the first thing you must do is have a quality headline. SFI's policy prohibits you from writing your own ad copy unless it is first approved, so you must use their ads. To find all of the current SFI classified ads, go to: www.sfimg.com, and click on “Marketing Aids”. If you think you can write better ads, and want to use them, you need to first have them approved by SFI HQ. As long as they are honest and moral, you will likely receive approval quickly (ask your PTL).
Now that we know what the content of your ads will contain we need to talk about where you can place your ads. I've listed a couple classified ad sites below, but these are by no means all that there are. I suggest you go to any search engine, whether it be HotBot, Dogpile, Yahoo, Overture, whatever and type in "free classifieds". From that search you will get literally HUNDREDS if not THOUSANDS of places where you can advertise your SFI ad free.
So now we know:
1. What we are advertising.
2. Where we are advertising.
Now we need to focus on HOW we are advertising. What I mean by this is that if you go out there and place 100 ads a day to 100 different websites, and you start getting responses, how are you going to know which site is the one pulling in all of the new Affiliates? Without some sort of tracking you wouldn't know. For this reason tracking where responses are coming from is VITAL to being a successful marketer! As an SFI affiliate, you can use Key Codes in all your advertising -- which are then automatically captured by SFI's computer system when someone signs up as a Prospect through your SFI Gateway Website.
These Key Codes are provided to you in your Genealogies - giving you immediate feedback on your advertising, so you can easily identify where your results are coming from, which sources are pulling, and which sources are not. Your Genealogies are found in the Sfimg.com menu under “My Reports” (Click on “My Account” first, then on “My Reports” under the Main Menu.
To use Key Codes, you'll need to advertise your SFI Gateway URL like this: http://www.yourgateway.com/12345.12 - replace 12345 with your own SFI ID number, and yourgateway.com with the gateway listed on your Account page (click on “My Reports”, then on “View/Edit Gateway”).
Likewise, you can use www.yourgateway.com/12345.12/free when directing people to the SFI Affiliate registration Website... or... www.yourgateway.com/12345.12/VNU when directing someone to the Veriuni offer. And so on. Remember, I showed you last time all of the Gateways you have available to you in the Account area, and more are on the way.
The dot and number (this can be up to the number 999 as all 4-digit numbers are reserved for SFI) following your SFI ID number is your key code. Say you were running an ad in an ezine and another in AOL's Classified Ad section. You could use code ".12" for the ezine, and code ".13" for the AOL Classified Ad. Just keep track of what Key Codes you assign to what advertising source! Many Affiliates use a notebook or an excel spreadsheet to keep track of their key codes.


Main menu

  1 - MIQ - and now what's next?
  2 - So, what have we learned so far?
  3 - To buy or not to buy?
  4 - Generated leads.
  5 - Experience with Eagles
  6 - Avoid buying leads but if you must..
  7 - Writing ad copy
  8 - Leaders are Readers.
  9 - Effective Netwriting is something that A-N-Y-O-N-E can accomplish.
10 - Words sell, not glitter and whirl.
11 - What is my MOST WANTED RESPONSE when a visitor comes to my site?
12 - Advertising through the use of free classifieds.
13 - Where to place your ads and keycodes.
14 - Enough resources to keep you busy for weeks.
15 - Free classifieds - my version.
16 - The worst thread I could possibly find.
17 - Finding sites to submit your ads to
18 - Avoid using submitters
19 - The Adwizard and instructions manual.
20 - Johan's post on the D-board.
21 - Do SFIers need a private website?
22 - Ezines
23 - How to find great ezines and negotiate price.
24 - Motivational triggers that make people buy.
25 - You cannot add a banner to your gateway.
26 - Get a banner on a website.
27 - How to post impressions of a banner.
28 - What are PPC search engines and how do they stack up against the paid search engines?
29 - Types of paid placements.
30 - Select good PPC, pick good keywords.
31 - How to bid.
32 - Adwords - Maximizing Your Clickthroughs
33 - Links & Resources
34 - More on PPC
35 - Recommendations in using PPC

Training help for MIQ SFIers

Intermediate B13
by Billy Martin

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