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How to find great ezines, negotiate price and basic ad tips


This is the easiest part, all you have to do is go to any search engine and type in "ezines" and you will get a plethora of ezine sites. But that's not all, that just gets you the ezines. Now we need to narrow it down a bit. First, we need to look for ezines that appeal to your target market. As I said, there is an ezine out there for every hobby or topic. You have to choose who you want to market to. Once you've done this you can start looking for the ezines that match this market. Here's a short list of ezine directories (there's lots more out there) where you can search by topic:
 
~ BestEzines.com - http://bestezines.com
~ Free-Ezine-Advertising Directory - http://www.free-ezine-advertising.com
~ The Handbook of Ezine Publishing - http://www.e-zinez.com

3 tips on negotiating price

1. Make a standing offer to buy unsold ad slots at 75% of the retail price. Every Ezine publisher almost always has left over space they are trying to fill. Offer to fill it for them with your ad, at a discount of course.
 
2. Invite the ezine owner to join the SFI Affiliate Program. They can then promote the program through their ezine. Talk about duplication.
 
3. Ask for a deep discount on your first purchase so that you can determine your response rate before buying space in future issues. I think this is a great way to get cheaper advertising, but don't do this just to get discounted advertising and then move on to another ezine. What goes around comes around, and it definitely pays to be an honest and moral business owner, because even though it's a big internet your name will get around. Of course if the ad simply isn't pulling well, and you've already tested the content elsewhere and know it works, move on.

Types of ezine ads

Standard Ads - Standard ads put together in their own "classified" section either within the body of the ezine or at the end just don't work in my opinion. How many times have you read an ezine and just skipped over the ad section altogether? Everyone else is doing the same. This is why it's so important to subscribe to the ezine first and see how the ads are laid out.
 
Sponsor Ads - These types of ads are placed at the top of an ezine before any of the content so you have to look at them as you scroll down through the ezine. These are the types of ads you should be going for.
 
Editor Recommendations - If you can work this out with the editor of the ezine this is the best form of advertising. In this case you simply ask the editor to review your product or service and then ask him/her to recommend it in his/her editorial. Just write a friendly letter, include some links to various gateway sites, or your own website, and explain what you have in mind. Most people don't use this method because of fear. They are afraid that the other person will turn them down outright. I'm not going to tell you that every one of them will recommend your product, but what if you get just one that does, and it's for a publication with 20,000 or 50,000 subscribers? Imagine the possibilities.....
 
Solo Ads - This is where the ezine publisher sends out an email that only contains your ad to his/her subscriber list. These are probably the most expensive form of advertising, but usually they also receive the highest response. Why is this? Well, for starters, it's very likely that since the email is coming from the ezine publisher, the subscriber wants to read it, so the email isn't going to be deleted before being read.. so you'll at least get your foot in the door. Next, you are the main event, not the sideshow. Since your ad is the only thing on the page, the subscriber will at least see it, and if you've got good content they will hopefully read it too.
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Main menu

  1 - MIQ - and now what's next?
  2 - So, what have we learned so far?
  3 - To buy or not to buy?
  4 - Generated leads.
  5 - Experience with Eagles
  6 - Avoid buying leads but if you must..
  7 - Writing ad copy
  8 - Leaders are Readers.
  9 - Effective Netwriting is something that A-N-Y-O-N-E can accomplish.
10 - Words sell, not glitter and whirl.
11 - What is my MOST WANTED RESPONSE when a visitor comes to my site?
12 - Advertising through the use of free classifieds.
13 - Where to place your ads and keycodes.
14 - Enough resources to keep you busy for weeks.
15 - Free classifieds - my version.
16 - The worst thread I could possibly find.
17 - Finding sites to submit your ads to
18 - Avoid using submitters
19 - The Adwizard and instructions manual.
20 - Johan's post on the D-board.
21 - Do SFIers need a private website?
22 - Ezines
23 - How to find great ezines and negotiate price.
24 - Motivational triggers that make people buy.
25 - You cannot add a banner to your gateway.
26 - Get a banner on a website.
27 - How to post impressions of a banner.
28 - What are PPC search engines and how do they stack up against the paid search engines?
29 - Types of paid placements.
30 - Select good PPC, pick good keywords.
31 - How to bid.
32 - Adwords - Maximizing Your Clickthroughs
33 - Links & Resources
34 - More on PPC
35 - Recommendations in using PPC

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Intermediate B23
Ezines
by Billy Martin

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