If you're at all serious about selling ANYthing on the Net
Products you can work with include a catalog of over
Pets - pet care
work at home <- -> Ken 101|
Words sell, not glitter and whirl
|And that brings us back to our original route to online success. The three steps (PRODUCT, SITE-SELLING, TRAFFIC-BUILDING) are inter-dependent... A poor product will not sell (or at least not for very long.) And some products are just not cut out for the Web. Even professional-looking copy will not change these two stark realities.|
Attracting a targeted market is critical. People who do not have a specific interest or see value in your product will not take the time to really read or be persuaded by your text, no matter how great it is.
Bottom line? PRODUCT, SITE-SELLING, TRAFFIC-BUILDING are a working trio that can't be split. Each individual step is influenced by the other.
In this 5-day course, unfortunately, we won't have time to cover the full trio.
Our first book, Make Your Site Sell! (MYSS!), covers all three steps thoroughly. Generally accepted by almost every major Web marketing guru as the BIBLE of selling on the Net, this book, which costs less than US$20, is the only "must have" book on Net marketing...
MYWS! is the perfect enhancer to MYSS!, in a mission-critical area. MYSS! helps you...
If you're at all serious about selling ANYthing on the Net (hard goods, digital products, services, etc.), MYSS! is the foundation...
- brainstorm, evaluate and develop PRODUCTS that are sales-appropriate for the Web
- build a SITE that sells. Some sections are devoted to copywriting. The major parts are devoted to getting all the "non-word" issues (usability, design, structure, navigation, etc.) perfect. MYWS! goes far more deeply into Netwriting, the single most important skill to create a site that sells.
- attract targeted TRAFFIC in the most cost-and-time efficient way possible, no matter what your level of Net expertise.
For the rest of this course, though, we'll concentrate on getting our Masters Degree in Netwriting, OK? :-)
So far, we've covered the "WHY" behind this Masters course. Now, let's outline the "WHAT."
The key to successful sales copy is more than stringing a few "power words" together, like this...
"NOW, FOR A LIMIT ED TIME ONLY... IF YOU ACT BEFORE YOU TAKE ANOTHER BREATH... BLAH, BLAH..."
Sorry, there's no MAGIC FORMULA that will bring you amazing results. There's something better, though.
And here's the flip side of HYPE, which we also see so frequently...
"The Techno-Bauble is the result of 2 years of intensive research into dynamoptic research into the paradigm shift of the..." YAWN, YAWN, YAWN. Click.
Doesn't anyone know how to PERSUADE the way we do it in real life? With our spouses, friends, customers.
Simple, straightforward... no hype?
Your words have to guide your reader-cum-customer smoothly, easily and carefully to your order form. Nothing more, nothing less. You can't come "close" or "just about make it." "Close," as you know, only counts in grenades, horseshoes, and dancing.
You have to MAKE the sale. Yes, even if you're selling grenades, horseshoes, or dancing lessons.
So over the next four days, you will learn how to make your sales copy become your first salesperson... the smiling virtual body behind the counter or stationed in the aisle.
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by Ken Evoy
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