sales-clinching copy

Writing persuasive, order-generating, sales-clinching copy

Learn -
Work at home
- Earn


 Products you can work with include a catalog of over
600 items.


work at home kit

dial up Internet service

home business association


Pets - pet care

Site resources
Your privacy is very important to us.
Please view our terms of use statement.
work at home <- -> Ken 101

What is my MOST WANTED RESPONSE when a visitor comes to my site?

-> Is it to make a direct sale, straight off the site?
-> Is it to generate a lead through a response form so that a salesperson can follow-up offline?
-> Is it to convince your visitor to take up the offer for a 30 day free trial download for first-hand experience of the product?
-> Is it to get your visitor to subscribe to your newsletter, or enter a contest, or request your "freebie"?
-> Is it to... ?
Don't stop thinking about it until you are sure that it's absolutely appropriate for your business. Write down whatever comes into your mind. No need to edit at this point. Let the ideas flow. Then change, refine and narrow it down until you are completely satisfied that...
"Yes! This is my Most Wanted Response."
If you already have a Web site, do not think about it as you figure out your MWR. Start over from scratch...
What do you want your customer to do?
Before we meet again, set your MWR firmly in place. Day 2 of the course will build on this planted "cornerstone."
Review the MYWS! site...

Study the following six key parts...

  • The Order Page (to learn our MWR)
  • The Opening Headline
  • The Opening Paragraph
  • All the Sub-headings
  • The Link at the Bottom that "gets the click" to the Order Page
  • The Body Copy itself. Can you find the following themes?...
i) Words sell, not graphics or technology.
ii) You don't have to be a "writer" (most people think they could never "write"). We're all persuaders.
iii) Invaluable lifetime skill - save the 2-year trial-and-error learning curve, and save thousands by not having to hire a pro.
iv) One-of-a-kind product -build from the ground up for the Net. Not a "digitization" of an old offline product. The Net is different.
v) Great products don't sell themselves. Words do.
vi) Does much, much more than just show you how to think like a successful Web copywriter. It shows you how to think like your customer, with your customer and ahead of your customer.
vii) Covers it all...copywriting for Web site, online store, and e-mail.
viii) The unique "SWAT-it-to-death" technique to master key skills that trouble most copywriters, amateur or pro. Use "SWAT?" on THIS list of themes, and you'll emerge with the benefits that are most important for your particular audience.
ix) The Summary...
"MYWS! is all you'll ever need to write order-generating, lead-getting, sales-clinching words. If you ever find you need another copywriting book, just use my money-back guarantee to finance that purchase!"
These six key components (MWR, Opening Headline, Opening Paragraph, Sub-headings, Link to Order Page, and Body Copy all combine to deliver SiteSell.com's highest Conversion Rates yet. Soon, you'll be doing the same. :-)"


Main menu

  1 - MIQ - and now what's next?
  2 - So, what have we learned so far?
  3 - To buy or not to buy?
  4 - Generated leads.
  5 - Experience with Eagles
  6 - Avoid buying leads but if you must..
  7 - Writing ad copy
  8 - Leaders are Readers.
  9 - Effective Netwriting is something that A-N-Y-O-N-E can accomplish.
10 - Words sell, not glitter and whirl.
11 - What is my MOST WANTED RESPONSE when a visitor comes to my site?
12 - Advertising through the use of free classifieds.
13 - Where to place your ads and keycodes.
14 - Enough resources to keep you busy for weeks.
15 - Free classifieds - my version.
16 - The worst thread I could possibly find.
17 - Finding sites to submit your ads to
18 - Avoid using submitters
19 - The Adwizard and instructions manual.
20 - Johan's post on the D-board.
21 - Do SFIers need a private website?
22 - Ezines
23 - How to find great ezines and negotiate price.
24 - Motivational triggers that make people buy.
25 - You cannot add a banner to your gateway.
26 - Get a banner on a website.
27 - How to post impressions of a banner.
28 - What are PPC search engines and how do they stack up against the paid search engines?
29 - Types of paid placements.
30 - Select good PPC, pick good keywords.
31 - How to bid.
32 - Adwords - Maximizing Your Clickthroughs
33 - Links & Resources
34 - More on PPC
35 - Recommendations in using PPC

Training help for MIQ SFIers

Intermediate B11
Netwriting Masters
by Ken Evoy

Starting a business
Your SFI Gateways
Get your mail
Another PTL
Income course
Smart start
Account page
My own business
Own website
Online marketing
Outdoor advertising
Offline advertising
Miss Ellen's flyer
Multi income
Articles, F.A.Q. leisure time

Copyright 2002 - 2014 Sfinco.net