Writing persuasive, order-generating, sales-clinching copy
Products you can work with include a catalog of over
Pets - pet care
work at home <- -> Ken 101|
What is my MOST WANTED RESPONSE when a visitor comes to my site?
|-> Is it to make a direct sale, straight off the site?|
-> Is it to generate a lead through a response form so that a salesperson can follow-up offline?
-> Is it to convince your visitor to take up the offer for a 30 day free trial download for first-hand experience of the product?
-> Is it to get your visitor to subscribe to your newsletter, or enter a contest, or request your "freebie"?
-> Is it to... ?
Don't stop thinking about it until you are sure that it's absolutely appropriate for your business. Write down whatever comes into your mind. No need to edit at this point. Let the ideas flow. Then change, refine and narrow it down until you are completely satisfied that...
"Yes! This is my Most Wanted Response."
If you already have a Web site, do not think about it as you figure out your MWR. Start over from scratch...
What do you want your customer to do?
Before we meet again, set your MWR firmly in place. Day 2 of the course will build on this planted "cornerstone."
Review the MYWS! site...
Study the following six key parts...
- The Order Page (to learn our MWR)
- The Opening Headline
- The Opening Paragraph
- All the Sub-headings
- The Link at the Bottom that "gets the click" to the Order Page
- The Body Copy itself. Can you find the following themes?...
|i) Words sell, not graphics or technology.|
ii) You don't have to be a "writer" (most people think they could never "write"). We're all persuaders.
iii) Invaluable lifetime skill - save the 2-year trial-and-error learning curve, and save thousands by not having to hire a pro.
iv) One-of-a-kind product -build from the ground up for the Net.
Not a "digitization" of an old offline product. The Net is different.
v) Great products don't sell themselves. Words do.
vi) Does much, much more than just show you how to think like a successful Web copywriter. It shows you how to think like your customer, with your customer and ahead of your customer.
vii) Covers it all...copywriting for Web site, online store, and e-mail.
viii) The unique "SWAT-it-to-death" technique to master key skills that trouble most copywriters, amateur or pro. Use "SWAT?" on THIS list of themes, and you'll emerge with the benefits that are most important for your particular audience.
ix) The Summary...
"MYWS! is all you'll ever need to write order-generating, lead-getting, sales-clinching words. If you ever find you need another copywriting book, just use my money-back guarantee to finance that purchase!"
These six key components (MWR, Opening Headline, Opening Paragraph, Sub-headings, Link to Order Page, and Body Copy all combine to deliver SiteSell.com's highest Conversion Rates yet. Soon, you'll be doing the same. :-)"
Training help for MIQ SFIers
by Ken Evoy
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